NBC Buys Half-Screen Ads from Hollywood Reporter @ Media Buyer Planner

http://www.mediabuyerplanner.com/2007/05/30/nbc-buys-half-screen-ads-from-hollywood-reporter/: "NBC Buys Half-Screen Ads from Hollywood Reporter

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The Hollywood Reporter is offering a new online advertising format, the '50/50,' which provides marketers with half of the real estate available on an online page.
NBC Universal Television Studio has exclusivity for the launch of the 50/50, which will initially run during the beginning of Emmy consideration season, through mid-June.
The ad is fully customizable and can be segmented along the page to include multiple video clips, blogs, and redirects for more information, all in one unit. It is the only ad that will appear on the page alongside the content and runs the full screen, ensuring it is viewed for the entire duration of the reader’s session which, according to the Hollywood Reporter, can last several minutes.
The 50/50 is slated to roll out to other Nielsen Business Media properties later this summer, including Billboard, Adweek, Brandweek and Mediaweek.
The NBC ad can be viewed here. "