APRIL 13, 2009
Having to do more with less, many small shops go digital.
Small businesses face stiff challenges in 2009.
According to a poll of US marketers by Bredin Business Information, the primary challenges in marketing to small businesses are funding new projects, growing the business with limited resources and increasing awareness.
In addition, marketers say the outlook for small-business marketing has changed in 2009. They are increasing their online activities, becoming more focused and conducting segmentation research to better target their customers.
It is no surprise that the local online marketing space is where many small and medium-sized businesses (SMBs) are moving their efforts—and their dollars.
Borrell Associates estimated SMBs spent $7.4 billion on local online marketing in 2008.
That figure accounted for 11% of all SMB marketing spending, and more than one-half of total US local digital spending, including Website development.