Back-to-school Promos Hit Harder Start Earlier Due to Economy - 5 Star Affiliate Marketing Blogs: "Back-to-school Promos Hit Harder Start Earlier Due to Economy
Tuesday, July 22nd, 2008 at 11:57am by Linda Buquet
Back-to-school shopping is an important sales season for affiliates, second only to holidays and in some cases more important, depending on the affiliate’s niche. Due to the economy and gas prices, more parents will be shopping online. Since the retail market is not doing well, many retailers are pushing hard to grab their share of school shopping and they are pushing earlier than ever.
I hope if you have a family oriented site, a Mom site or even more of a mall site, you have already gotten a jump on this. If not, tune into all the back-to-school sales and coupons your merchants may be offering and try to capitalize on the early push to make some extra sales. Smart Money has a good article:
Retailers Roll Out Back to School Bargains Early This Year
“Heavy marketing and promotions geared toward teens, ‘tweens and children during the back-to-school shopping season typically pay off handsomely for retailers. But to reap those crucial profits this year, stores will have to pull out all the stops…
With so many promotions to lure you into spending, it’s important to stay focused on savings and"