Auto Ad Spending Down, Except Digital - eMarketer: "Auto Ad Spending Down, Except Digital
JULY 23, 2008
Double-digit Web ad growth
Automotive advertising spending in the US dropped to $1.99 billion in Q1 2008, according to TNS Media Intelligence. That was down more than 14% compared with Q1 2007.
Ad spending is 'sinking as fast as new car sales,' said Jon Swallen, senior vice president of research at TNS, in a July 2008 Detroit Free Press interview.
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