Ad Spending

Ad tracking firm TNS Media Intelligence reported that the nation’s 50 largest advertisers cut their spending on “measured” media such as TV, print, and internet display ads by 1.5% in 2006 (even though US ad spending grew 4.1% overall). This likely signals that big companies like PG are reallocating some of their ad budgets to new internet venues that aren’t measure (eg – paid-search, social networking, online video). Most stunning was the performance of Spanish-language media: television, newspapers and magazines showed sharply higher growth rates, the latest confirmation that advertisers are recognizing the value of Spanish-language consumers. [Wall Street Journal]