Tuesday, October 28, 2008

Clearspring Takes Top Spot Among Widget Networks - MarketingVOX

Clearspring Takes Top Spot Among Widget Networks - MarketingVOX: "Clearspring Takes Top Spot Among Widget Networks

'Your content. Everywhere'

Widget syndicator Clearspring Technologies is now the top widget network, bumping one-time leader Gigya, according to comScore's Widget Metrix.

In September, Clearspring served 254 million unique visitors worldwide, a 60% audience growth since August. In contrast, Gigya visitors fell from 174 million to 161 million from August to September.

Clearspring attributed its growth to its recent acquisition of AddThis, a bookmarking and content-sharing widget maker. It also inked partnerships with MetroLyrics and SnagFilms, adding to existing ones with KickApps, the Washington Post and the University of California, San Francisco.

Clearspring's service enables brands to disseminate their widgets across over 80 social networks, bookmarking services and blogs. In tandem with KickApps it launched a tracking service; and like rival Gigya, it launched an ad network to help content-sharing publishers monetize the platform.

Total US visitors in September numbered 101 million, a 43% gain from August. In June, Clearspring became the first widget network to win approval from the Audit Bureau of Circulations' Digital Technology initiative."

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