The Heartbeat of New Media

2010-06-25T10:39:00.000-07:00

Hamlet Batista Webinar - Part II | Mediatrust Blog

2009-10-13T12:09:00.000-07:00

Hamlet Batista Webinar - Part II | Mediatrust BlogToday we bring you the second installment of our MediaTrust video webinar series. SEO legend, Hamlet Batista, bring us all the follow-up to his first presentation – this one is title “From Clicks to Profits.” Make sure you leave any comments or questions for Hamlet in the comments of this post and he’ll be sure to reply.

The FASTForward Blog » The FASTforward Blog Guide to Twitter: Enterprise 2.0 Blog: News, Coverage, and Commentary

2009-05-09T05:29:00.000-07:00

The FASTForward Blog » The FASTforward Blog Guide to Twitter: Enterprise 2.0 Blog: News, Coverage, and Commentary: "The FASTforward Blog Guide to TwitterThe FASTforward Blog Guide to Twitter Over the last three years, the members of the Fast Forward Blog have been writing regularly on the developing 2.0 world. If you been tracking the blog since early on, or diligently follow all the links

How Much Ads Cost

2009-04-23T07:51:00.001-07:00

APRIL 23, 2009 Online ads “all over the place” says one executive. Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the

UPDATE:P&G Puts Added Focus On Digital Media As TV Soap Ends

2009-04-21T14:07:00.000-07:00

(Updates with added information on the company's plans for digital media, changes focus) By Anjali Cordeiro Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- Procter & Gamble Co. (PG) will make a bigger push to develop more digital media properties and Web sites targeted at women following the cancellation of its soap opera Guiding Light, which the company used for decades to

Top 50 Web Rankings: Affiliate Networks

2009-04-21T08:25:00.000-07:00

Now is the time to join a reputable, high-paying affiliate network. The longer the recession looms, the more individuals and businesses will be turning to online sources of revenue. And that means more opportunities for merchants and affiliates alike. There are millions of affiliate marketers working online right now and millions more will be coming online soon. link: http://

Dire Predictions: Global Ad Spending to Plummet

2009-04-20T06:22:00.000-07:00

APRIL 20, 2009 Down, down, down... Who cares if global ad spending is down? Almost everyone should, because ad spending is a barometer of economic confidence. And while many political leaders in the US and worldwide point to “signs of recovery,” three major buyers of advertising around the world are giving the situation thumbs down. Last month, GroupM, a division of WPP, predicted a 4.4%

Facebook Refers 19% of Google's Uniques

2009-04-15T15:03:00.001-07:00

RBC Capital Markets points out that 19% of Google's unique visitors are referred by Facebook, up from just 9% a year ago. Given current rates of growth, they also suggest that Facebook will overtake Google in terms of number of unique visitors by 2011-2012.These two fairly amazing data points permit a couple of interesting conclusions:A much higher proportion of referrals from Facebook go to

Death, Taxes and Advertising

2009-04-15T06:34:00.000-07:00

APRIL 15, 2009 TV, radio biggest winners Taxes are a big business and not just for Uncle Sam. According to Nielsen, $220 million was spent by tax services companies on advertising in 2008, up 11% from 2007. Nearly $171 million, or 78% of the total tax prep advertising budget, was spent by H&R Block, American Tax Relief, Jackson Hewitt, JKH Holding and TaxMasters (TMIRS Enterprises). Most

Small Businesses Seek Solutions Online

2009-04-13T07:40:00.001-07:00

APRIL 13, 2009 Having to do more with less, many small shops go digital. Small businesses face stiff challenges in 2009. According to a poll of US marketers by Bredin Business Information, the primary challenges in marketing to small businesses are funding new projects, growing the business with limited resources and increasing awareness. In addition, marketers say the outlook for

Online Advertising Pushes Through

2009-04-08T13:12:00.000-07:00

APRIL 8, 2009 The recession slows, but does not stop, online ad growth. As strange as it may sound, the economic downturn may speed up the transition to digital advertising for many marketers. The Internet’s share of total media ad spending is rising by at least 1 percentage point every year. Simply put: Marketers are spending more on Internet ads, while spending less on advertising in

Coupons.com Sees 192% Increase Over Last Year

2009-04-08T10:48:00.000-07:00

Consumers Print Out $57 Million Worth in March; Cereal, Baby Products Top List By Emily Bryson York Published: April 07, 2009 CHICAGO (AdAge.com) -- One area where consumers aren't cutting back: coupon usage. Coupons.com reported a 192% increase in the value of coupons printed from its site in March, compared with a year ago. The total value of

A Pricing Revolution Looms in Online Advertising

2009-04-06T21:07:00.000-07:00

Demographic profiling and behavioral targeting by such companies as Google, Quantcast, and ValueClick is slashing ad costs and threatening Web publishershttp://www.businessweek.com/technology/content/apr2009/tc2009045_367596.htm By Ben Kunz Look just to the right of this article. There, on your computer screen, lies a little, two-dimensional secret that will soon threaten major online

What CMOs Are Saying: Part III

2009-04-06T07:29:00.001-07:00

APRIL 6, 2009 Marketing dollars get tight, but don’t disappear. A number of reports, and many media articles, say the sky is falling on marketers—and ad dollars are evaporating. The annual “Marketing Outlook” study, from the CMO Council, doesn’t agree. Following What Are CMOs Thinking? and More About What CMOs Are Thinking, this, a third survey of CMOs, found that, despite the economy,

The Big Money: Anatomy of a Web Advertising Scam (Trip Foster/Advaliant Quoted)

2009-04-03T08:34:00.000-07:00

http://tbm.thebigmoney.com/print/1733The Anatomy of a Web Advertising Scam By chadwick.matlin Created 04/02/2009 - 6:31pm The Internet wants me to have a flat stomach—and it wants me to have it for free. Over the last few months, those flat stomach ads [1] have followed me around the Internet like a beggar asking for money. On many of my favorite Web sites (

Easter Sales Dropping, Not Hopping

2009-04-03T06:35:00.000-07:00

APRIL 3, 2009 Finding sales tougher for retailers this holiday. Easter baskets may still be colorful, but they won’t be as full this year. The economy is forcing even the Easter Bunny to cut back on traditional holiday candy, gifts and new spring outfits. According to the “2009 Easter Consumer Intentions and Actions Survey” from the National Retail Federation (NRF), conducted by BIGresearch

eMarketer’s Online Ad Spending Forecast

2009-04-01T07:40:00.000-07:00

APRIL 1, 2009 Recession-proof no more. On Monday the Interactive Advertising Bureau (IAB) released its online advertising spending numbers for 2008. For an advertising channel that many pundits had claimed—unlike its traditional counterparts, such as newspapers, magazines and television—was immune to the effects of the economic slowdown, the figures were not good news. After years of

Are agencies ready for digital consumers? - iMedia Connection

2009-03-24T10:12:00.001-07:00

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All About Facebook

2009-03-24T06:36:00.001-07:00

MARCH 24, 2009 Don’t place ads—build brands. More and more every day, the social networking giant Facebook is becoming a large part of the overall Internet experience. Company estimates state that over 175 million people have joined since its founding in 2005, and the users themselves contribute millions of pieces of content daily. The February 2009 Facebook numbers are striking. Each day

All About Facebook

2009-03-24T06:36:00.000-07:00

Why Advertising Is Failing On The Internet

2009-03-22T19:18:00.001-07:00

238 Comments by Eric Clemons on March 22, 2009 Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the

An Icon That Says They’re Watching You

2009-03-22T07:31:00.000-07:00

By Saul Hansell I have an open question for the people who complain about the potential of advertising networks to track your behavior on the Internet: What is a better way? Some might say that all behavioral targeting should simply be banned. But if you don’t think that showing Chevy ads to people looking for cars is equivalent to poisoning the

What Are CMOs Thinking?

2009-03-17T10:40:00.000-07:00

MARCH 17, 2009 “How the heck can we…” There are a lot of tough jobs in the current downturn, but high on the list must be chief marketing officer (CMO). A CMO’s job is to keep products moving—even in an economy where practically nothing is moving. To find out how top marketing officers around the country are dealing with adverse economic conditions, Duke University’s Fuqua School of

Trends and Best Practices in E-Mail Marketing

2009-03-13T06:46:00.000-07:00

MARCH 13, 2009 Bill NusseyPresident and CEO Silverpop eMarketer: What is e-mail marketing’s greatest strength? Bill Nussey: What makes e-mail marketing unique is the ability to both broadcast and target individual personalized content at the same time. It’s also relatively inexpensive compared with other media. eMarketer: What is its greatest weakness? Mr. Nussey: E-mail’s greatest

How Important Is Search to Users?

2009-03-12T07:24:00.001-07:00

JANUARY 27, 2009 Lisa E. Phillips, Senior Analyst The percentage of Internet users who are searching online varies by study, but its popularity is undeniable. According to the TNS “Digital World, Digital Life” report, 81% of Internet users worldwide used search engines in 2008—which raises the question, what are the other 19% doing? In the US, 89% of all Internet users searched in

A Billion Internet Users, and Counting

2009-03-12T07:22:00.000-07:00

FEBRUARY 17, 2009 Growing and growing and growing and... The moment when the Internet passed 1 million users is veiled in history. The truth is, whenever it happened, no one was counting—or even had the means to do so. But according to the “Internet Growth Survey” from MIT, there were 1 million hosts (defined as either a computer or IP address) in 1995. At the time, it

Shifting Media Dollars from TV to Digital

2009-03-12T07:21:00.001-07:00

FEBRUARY 20, 2009 Beverly Thorne, Senior Vice President, Marketing, Century 21 Real Estate LLC In a category caught in the middle of the economic crisis, Century 21 earlier this year announced it would pull all national TV advertising and redirect its focus to the Web. Beverly Thorne leads strategic development and program execution for consumer, broker and agent marketing programs for the

Searching for New Customers in the Recession?

2009-03-12T07:17:00.000-07:00

FEBRUARY 25, 2009 Hiding in plain sight It makes sense when you think about it. As tough times force many customers to buy less—and to be pickier about what they do buy—search is becoming ever more important to marketers. “The recession is driving marketers to concentrate on gaining new business, even more than on customer retention objectives,” says David Hallerman, eMarketer senior analyst

The Latest Ad Click Count

2009-03-12T07:14:00.000-07:00

MARCH 11, 2009 Do your click-throughs measure up? It may not be what you want to hear, but over the course of the year click-through rates vary. According to a study of more than 10 billion banner inquiries across Europe from ADTECH (not to be confused with ad:tech), the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently

Online Coupons Clipping Along

2009-03-12T07:12:00.001-07:00

MARCH 12, 2009 Don’t clip—click! With the recession in full swing, US retail shoppers are looking for ways to save, and are finding deals through online coupons. Not surprisingly, retailers are finding online coupons effective for bringing customers to their stores. According to coupon processor Inmar, 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print

Metrics Key for Winning in the Downturn

2009-03-09T08:26:00.000-07:00

FEBRUARY 27, 2009 “Slash it!” With the economy struggling and budgets being reduced, US marketers are focusing on quantifiable tactics to get their messages across. iMedia found that the majority of marketers were dedicating their firms to measurable, ROI-driven strategies. While some were keeping plans the same, even fewer were abandoning new marketing initiatives. “With the current

Direct mail Trends

2009-03-09T08:21:00.001-07:00

Lickety split. Consumers may call it junk mail, but for over half a century marketers considered direct mail to be the “old reliable.” Now, for the first time since direct mail began to be tracked in 1945, figures show that both direct mail spending and volume declined sharply in 2008. According to “A Channel in Transformation: Vertical Market Trends in Direct Mail 2009,” from the Winterberry

US Search Market Share Stabilizing

2009-03-05T13:29:00.000-08:00

MARCH 5, 2009 Has Google really stopped growing? According to Compete, Google lost a small percentage of the overall share of online searches in the US. The loss was absorbed by Yahoo!, Ask.com and AOL, all of which grew slightly. For the past six months, Google’s search share has remained at 70%. comScore data shows a similar trend. While the firm sees a different overall share of the

eMarketer Revises E-Commerce Forecast

2009-03-05T13:28:00.000-08:00

MARCH 5, 2009 Jeffrey Grau, Senior AnalystOnline retail e-commerce will sink before it soars again. eMarketer is now forecasting that US retail e-commerce sales (excluding travel) will contract by 0.4% in 2009, falling to $133 billion. But—and here is the good news—as the economy improves, online sales will return to the double-digit growth rates seen prior to 2008. Growth

Podcasting Goes Mainstream

2009-03-04T07:16:00.000-08:00

MARCH 4, 2009 The pods have arrived. Podcasting was born of the collision between social media and the iPod. Or, as Wired described it in a March 2005 article, “the bastard offspring of the blog and the Apple MP3 player.” Back then podcasting was the domain of a few tech aficionados who saw it as a cheap and easy outlet to broadcast their views. All they needed was a microphone, some

Schmidt: Economy 'Pretty Dire', Google 'Not Immune' (GOOG)

2009-03-03T18:43:00.000-08:00

Google (GOOG) CEO Eric Schmidt's gloomy comments on the economy aren't helping Google stock, which is down 3.2% after-hours. During a fireside chat with Mary Meeker at Morgan Stanley's tech conference, Schmidt said: The ecomomic situation is "pretty dire."Combination of everything "does not appear to have a current bottom.""Obviously will affect online advertising market.""Will eventually be

Niche Web Sites Buck Media Struggles

2009-03-03T05:45:00.000-08:00

By JESSICA E. VASCELLARO and ELIZABETH HOLMESWhile many media businesses are stalling, a small group of online publishers appears to be bucking the trend. Several start-up Web sites such as SB Nation, Seeking Alpha Ltd. and HealthCentral Network Inc., which create and aggregate content about topics like sports, business and health, are recording sharp gains in visitors and -- in many cases --

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012

2009-02-28T08:57:00.000-08:00

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012, According to The Kelsey Group’s Annual Forecast During the forecast period, global directional advertising revenues, comprising local search, print and Internet Yellow Pages, will grow to US$41.4 billion Princeton, NJ (Feb. 25, 2008) --

Metrics Key for Winning in the Downturn

2009-02-27T08:26:00.000-08:00

GLEN ON IAN FERNANDO :: YouTube - Genrally Speaking with MediaTrust

2009-02-26T10:25:00.000-08:00

YouTube - Genrally Speaking with MediaTrustGLEN PAGAN of Ian Fernandos video in the MT office

Searching for New Customers in the Recession?

2009-02-26T09:02:00.001-08:00

Online Ad Spending Seen Shrinking

2009-02-25T11:57:00.001-08:00

Internet advertising could fall by 5% in the first quarter of 2009, the first contraction in online ad spending since the dot-com bubble burst in 2001, market research group IDC said Wednesday.IDC analyst Karsten Weide also said the U.S. Internet ad market could get worse in the second quarter before the situation improves in the second half of the year.Mr. Weide said his latest estimates suggest

The Powerful Potential of Permission-Based E-Mail

2009-02-24T08:35:00.000-08:00

FEBRUARY 24, 2009 The majority of customers who receive e-mail from a company have a more positive image of that company. Really? According to “Beyond the Click: The Indirect Value of Email,” from Epsilon and ROI Research, 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—and 40% said such e-mail made a future purchase

Marketers Make Deeper Cuts

2009-02-23T07:20:00.000-08:00

FEBRUARY 23, 2009 The ad outlook has worsened. Marketers are undertaking more drastic cost-cutting measures now than they projected even six months ago. According to an Association of National Advertisers (ANA) survey, 93% of responding marketers said they were now making budget cuts—versus 87% in July and August 2008. Nearly 37% said they plan to reduce budgets by

Coupon Sites Grow at a Fast Clip - eMarketer

2009-02-19T04:29:00.000-08:00

Coupon Sites Grow at a Fast Clip - eMarketer Coupon Sites Grow at a Fast Clip FEBRUARY 18, 2009

The Real Problem With Display: A Glut Of Inventory

2009-02-18T11:36:00.000-08:00

The Real Problem With Display: A Glut Of Inventory By Tameka Kee - Tue 17 Feb 2009 02:25 PM PST Display ad revenues were down 25 percent for AOL, down two percent at Yahoo, and down so sharply at the New York Times Co. that it decided to shift About.com to a cost-per-click model in Q4. But don’t blame it all on the economy: the WSJ has a story

Eyeballs Are Great, but Revenues Would Be Better

2009-02-12T20:25:00.001-08:00

FEBRUARY 12, 2009 Online video sites rack up traffic numbers Google sites enjoyed more than 100 million unique online video viewers in December 2008, according to comScore Video Metrix. Google’s closest competitor in the online video arms race is Fox Interactive Media, which owns properties such as MySpace and Photobucket, the online photo- and video-sharing site. Some 5.9 billion videos

Economy Calls For Online Lead Generation

2009-02-10T14:39:00.000-08:00

“Just as more street crime has been reported over the past few months, as the recession

BIGLIST SEO Blogs | Online Marketing Blog

2009-02-03T15:26:00.000-08:00

BIGLIST SEO Blogs | Online Marketing BlogWelcome to the BIGLIST of SEM and SEO blogs! Below is a collection of over 400 blogs maintained by the staff at TopRank Online Marketing. This edited list includes blogs that cover a range of internet marketing topics ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media and online public

Online Video Ad Spending Cools, Still Popular

2009-02-02T06:21:00.000-08:00

FEBRUARY 2, 2009 Decreased growth is still growth. Although online video ad spending will still grow by a healthy 22.5% in 2009, the growth rate will actually fall from 2008’s level of 36%, according to projections released in January 2009 by AccuStream iMedia Research. The company said growth would rise again in 2010 to 28.2%. AccuStream said spending reached $2.1 billion in 2008. It also

Google Closes in on Yahoo's Leadership in Display Advertising

2009-02-02T05:13:00.000-08:00

Meanwhile, Marketers Don't Think the No. 2 Online Player Has Made Strides in Search, According to Poll By Michael Learmonth Published: February 02, 2009 NEW YORK (AdAge.com) -- Yahoo's business didn't crater in the fourth quarter -- good news for new CEO Carol Bartz. But the bad news: The No. 2 online player predicts first-quarter revenue will

Breaking News: Pepperjam lays off employees, cuts management salaries 2:19 p.m. | Business | citizensvoice.com

2009-02-01T06:54:00.000-08:00

Breaking News: Pepperjam lays off employees, cuts management salaries 2:19 p.m. | Business | citizensvoice.comBreaking News: Pepperjam lays off employees, cuts management salaries 2:19 p.m. Share This Story: document.write('citizensvoice45:'+document.location.href+'')citizensvoice45:http://

Making Money With Facebook - ShoeMoney Show

2009-01-30T19:57:00.001-08:00

By Jeremy Schoemaker On yesterday's ShoeMoney Show we talked about making money with Facebook. Tim Kendall, Director of Monetization, was my guest during the show. Tim is in charge of monetizing the entire Facebook advertising system. I started off the show by talking about the current state of affiliate marketing and some of my recent experiences. I also addressed some of the comments

Remember Online Dating?

2009-01-23T21:03:00.001-08:00

JANUARY 23, 2009 Usage is down, but revenues are up. Some consumers are still in love with Internet matchmaking. Online dating seems like one of those things everyone did when the Web was new, then dropped after a while. In fact, the percentage of Internet users in the US who visit online dating sites is down, but online dating revenues are up. Piper Jaffray estimated that

Ad Network Prices Take a Hit

2009-01-22T20:55:00.000-08:00

JANUARY 22, 2009 But past performance is not necessarily indicative of future results. Ad network CPMs were down in Q4 2008 compared with Q4 2007, according to PubMatic. Prices for ads on Websites of all sizes had decreased; small, medium and large sites’ ad prices dropped 52%, 23% and 54%, respectively, from the previous year. PubMatic reported pricing data for text and banner ads sold

Media Firms Team Up to Test Online-Video Ad Formats - WSJ.com

2009-01-22T13:07:00.000-08:00

Media Firms Team Up to Test Online-Video Ad Formats - WSJ.comhe recession is making for some strange ad fellows. Media companies including Microsoft, Yahoo, CBS's CBS Interactive and Hulu.com are joining forces to attract more money to the fledgling online-video advertising marketplace by testing ad formats. The project, dubbed "the Pool," is the brainchild of Publicis Groupe's Starcom MediaVest

December's Top Sites: Retail, Shipping Traffic Soar - MarketingVOX

2009-01-22T05:47:00.000-08:00

December's Top Sites: Retail, Shipping Traffic Soar - MarketingVOXDecember saw increased traffic to retail sites, and gains for shipping and weather properties, as Americans pursued bargains and deals online, sent and waited for packages, and considered travel conditions, according to the monthly analysis of US online consumer activity from comScore Media Metrix (via MarketingCharts. Retail

Online Lead Gen Firm Go Internet Media Raises $10M

2009-01-19T06:51:00.000-08:00

Go Internet Media has won a $10M Series A financing led by PE firm Kennet Partners. The startup has been bootstrapped since 2004 and sells leads to universities via sites like www.searchbydegree.com and www.freeeducationguide.com. Santa Clara based Go Internet Media also runs RevenueLoop, a performance based ad network for leads. They have latched on to the buzzword 'crowdsourcing' to

Search Advertising Runs into the Recession

2009-01-19T06:44:00.000-08:00

By Jessica E. Vascellaro On Thursday, the public will find out how online search advertising – the biggest chunk of the Internet ad market – weathered the rocky fourth quarter when Google reports its results for the period. The signals from one study, set to be released Tuesday, aren’t pretty. U.S. search advertising spending fell 8% in the fourth quarter of 2008 from the same period in 2007,

Juniper Research: There’s Money In Mobile Dating Services

2009-01-19T06:11:00.000-08:00

Juniper Research has just released a new report that claims the value of the mobile dating and chatroom market will grow to nearly $1.4 billion by 2013, and also pegs the total UGC market to reach $7.3 billion by the same time. The estimate is up almost half from a report by the research agency that was presented in May 2008, which said revenues from mobile dating and chat services were expected

Salesforce keeps ahead of the conversation

2009-01-17T04:48:00.000-08:00

Salesforce keeps ahead of the conversation: "Salesforce keeps ahead of the conversationMarc Benioff has an uncanny sense of how to stitch together the multitude of social media and Web service resources that dominate the technology space. While many of the audience decry the notion of the enterprise applicability of these tools, Benioff and Salesforce think they’re on the way to what he calls “

Online Video Growth Continues

2009-01-15T07:16:00.001-08:00

JANUARY 15, 2009 Is all of it monetizable? As more data about 2008 Internet usage in the US is released, online video increasingly looks like one of the year’s big winners. US Internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007, according to data released in January 2009 by comScore Video Metrix. comScore

The Internet as News Central

2009-01-13T07:25:00.000-08:00

JANUARY 13, 2009 Only TV is a more popular source. In yet another sign that news readers are dropping print for digital, the Internet has now surpassed all media except television as a news source, according to consumers surveyed in December 2008 by the Pew Research Center for the People and the Press. In December 2008, 40% of respondents said they got most of their news

Inventory: Moving Product Online

2009-01-09T07:26:00.000-08:00

JANUARY 9, 2009 Jeff Hoffman, CEO, Enable Holdings Jeff Hoffman is CEO of Enable Holdings, dedicated to helping manufacturers and retailers get the maximum value for their excess inventory. Enable Holdings includes auction Website uBid.com, fixed-price Website RedTag.com, business-to-business trading division Dibu Trading Corp., offline excess inventory solution RedTag Live! and private

Advertising on UK Social Networks - eMarketer

2009-01-08T14:23:00.001-08:00

Advertising on UK Social Networks - eMarketer: "Advertising on UK Social NetworksJANUARY 8, 2009 Advertising on UK Social Networks JANUARY 8, 2009

Advertising on UK Social Networks - eMarketer

2009-01-08T14:23:00.000-08:00

Advertising on UK Social Networks - eMarketer Advertising on UK Social Networks JANUARY 8, 2009

Chantelle White Featured in Digital Moses Today

2009-01-08T12:11:00.000-08:00

If anyone else would like to submit an Aff Tip, let me know! - Leilahttp://www.dmconfidential.com/backissues/2009/01/08/newsletter.01082009.htmlChantelle WhiteAdvaliantAffiliate marketers start your engines as Affiliate Summit West is less than a week away! Remember to thoroughly review the speaker list and proactively arrange to meet with these individuals/firms. The majority of speakers are the

212 NYC Interactive Advertising Club

2009-01-08T07:44:00.000-08:00

212 Home212 is the galvanizing force for the interactive advertising community in New York City, by providing a forum for ad agencies and publishers to interact, network and learn.

Sparkplugging :: Work at Home Resources & Community for the Web 2.0 Generation (Formerly eMoms at Home)

2009-01-07T15:05:00.000-08:00

Sparkplugging :: Work at Home Resources & Community for the Web 2.0 Generation (Formerly eMoms at Home) What's So New About Working at Home? More businesses are starting at home now than ever before. Technology is transforming marketing, sales, & life balance. Sparkplugging supports today's home office workers - where life, work, & purpose are one.

KILLER LIST::Top 100 Marketers of 2008 | 2008 | Conversion rate optimization by Invesp

2009-01-06T12:55:00.000-08:00

MTthis is a very very good list to go thru. I highly recommend this list for building partnerships.Top 100 Marketers of 2008 | 2008 | Conversion rate optimization by InvespThe INVESP 100 Most Influential Online Marketers of 2008 This is our first annual list of the world's most influential online marketers: leaders, thinkers: 100 to 51 Most Influential Online Marketers of the Year 50 to 11

Top 100 Influential Online Marketers List | Small Business Trends

2009-01-06T12:51:00.000-08:00

Top 100 Influential Online Marketers List | Small Business TrendsInvesp Consulting has released their first annual list of the Top 100 Most Influential Online Marketers for 2008. Among the top 10 are Jackie Huba, Darren Rowse, Brian Clark, Aaron Wall, and Guy Kawasaki. Oh, and number 1? That would be Chris Hughes, creator of Barack Obama’s social networking site. Sometimes the best part is

Seven Predictions for 2009

2009-01-06T11:13:00.000-08:00

Seven Predictions for 2009 JANUARY 5, 2009 Geoff Ramsey—CEO, Co-Founder As we step tentatively into the new year, prospects look pretty grim. With unemployment predicted to top 9%, industry bailouts looming, a massive retrenchment in the stock market and a generally accepted view that things aren’t likely to get better any time soon, it will be all too easy to slide into a state of cynicism

2008 Top SEO Blogs by RSS Subscribers | Online Marketing Blog

2009-01-06T09:09:00.001-08:00

2008 Top SEO Blogs by RSS Subscribers | Online Marketing Blog 2008 Top SEO Blogs by RSS Subscribers Posted by Lee Odden on Dec 31st, 2008 in Blogging, Online Marketing, SEO | As part of maintaining the BIGLIST of search engine marketing blogs, we’ve posted a list of the top SEO blogs that publish their RSS feed

2008 Top SEO Blogs by RSS Subscribers | Online Marketing Blog

2009-01-06T09:09:00.000-08:00

JP Morgan Sees Long-Term Dominance For Performance-based Ads; Online Video Loses Luster

2009-01-06T07:30:00.000-08:00

By David Kaplan - Mon 05 Jan 2009 12:52 PM PST It’s not surprising that during a downturn, the clear metrics and ROI offered by performance based ads are looking more attractive. But in his wide-ranging ‘09 outlook, JP Morgan analyst Imran Khan expects marketers to treasure performance-based ads even when the larger economy begins to grow again. So the

eComXpo 2009

2009-01-04T06:32:00.000-08:00

eComXpo 2009What? eComXpo is the virtual conference & job fair for affiliate, search, and interactive marketers Why? All the benefits of a top tradeshow from the convenience of your office or home Who? 8,000+ advertisers, publishers, affiliates, agencies, merchants, networks and search marketers

The Benefit of Having An Online Effective Cost Per Action

2009-01-04T06:23:00.000-08:00

The Benefit of Having An Online Effective Cost Per ActionChief MarketerMarketers have gotten used to the accountability of the cost per action (CPA) pricing offered by online ad networks. Industry luminaries like Satya Nadella, senior vice president of Microsoft's search, portal and advertising platform group, predict the model will reach more channels moving forward.Check out some of his

Interactive Video Platform | Qgia

2009-01-03T10:36:00.000-08:00

Interactive Video Platform | QgiaQgia provides a way for e-commerce merchants to better utilize video on their sites. We sell technology that turns regular videos into interactive shopping experiences. We also provide professional video production services catered toward product and service demonstrations. Our Mission: To increase sales and conversion rates on e-commerce sites everywhere

Targeting Canadian Online Shoppers - eMarketer

2008-12-31T07:12:00.000-08:00

Targeting Canadian Online Shoppers - eMarketer Targeting Canadian Online Shoppers DECEMBER 31, 2008

Twittad Let Your Ad Meet Tweets

2008-12-30T05:08:00.000-08:00

Twittad Let Your Ad Meet Tweets:"TwittAd was formed to give Twitter users and advertisers the opportunity to meet for product placement & website promotion on a Twitter user profile. Our goal is to not fill Twitter with ugly & obnoxious advertisements. We give advertisers templates and ideas to help keep the integrity of Twitter background images. See How TwittAd can work for you today!"

Despite Debate, Brands Find Value on Twitter - ClickZ

2008-12-29T11:26:00.000-08:00

Despite Debate, Brands Find Value on Twitter - ClickZ: "It's been called a tech-geek fad, a business flop-to-be, and a waste of time for most marketers, but the fact is big name brands are on Twitter. While detractors argue brands don't even belong on the quick messaging platform, they are there -- from Ford to Dunkin' Donuts to Whole Foods. They're engaging in experiments with customer service,

The Next Step in User-Generated Content

2008-12-29T06:45:00.000-08:00

DECEMBER 29, 2008 Paul Verna, Senior AnalystWith so much user-generated media populating the Web and mobile channels, content aggregation will become more important than ever in 2009. In the coming year, expect to see real-time aggregation tools that combine algorithmic approaches with human input—like a cross between Techmeme and FriendFeed. Techmeme is an aggregation tool that uses

PMA mission statement and first year objectives

2008-12-28T04:22:00.000-08:00

PMA mission statement and first year objectives The Scope working group has finalized the PMA mission statement and our objectives for the first year. PMA Mission The Performance Marketing Alliance is the not for profit, trade association for the performance marketing industry. Our core objective is to be a catalyst

Google Pursues Patents to Monetize Social Networks - MarketingVOX

2008-12-26T07:01:00.000-08:00

Google Pursues Patents to Monetize Social Networks - MarketingVOX:Google Pursues Patents to Monetize Social Networks Is it a wonder they fail? The US Patent and Trademark Office published a handful of patent applications from Google, betraying the search giant's ambition to monetize social networks. Recent

Google Focuses on Retail Basics - eMarketer

2008-12-25T05:48:00.000-08:00

Google Focuses on Retail Basics - eMarketerFree Newsletter

How Much Money are You Losing with CPA Offers?

2008-12-25T03:59:00.000-08:00

27 CommentsBy Zac Johnson on December 23rd, 2008 Think back to your last killer ad campaign. How many sign ups did you send to the back end company? Probably thousands… and you probably made several thousands of dollars in cash during the process. Seems like good money, but you received your money while the back end company is still cashing in on those users every day! You paid the

PLATFORMS :: How Apple and Facebook Influence Salesforce.com

2008-12-24T05:12:00.000-08:00

How Apple and Facebook Influence Salesforce.com By Saul Hansell I’ve got to confess that for the last 10 years I’ve largely ignored Salesforce.com. I knew it was growing through sales of its service, a very fancy Rolodex that helps companies keep track of customers and prospects. And I knew it evangelized the idea that

Consumers Pursue Personal Interaction with Brands Online - MarketingVOX

2008-12-23T05:58:00.000-08:00

Consumers Pursue Personal Interaction with Brands Online - MarketingVOX: "Consumers Pursue Personal Interaction with Brands OnlineConsumers Pursue Personal Interaction with Brands Online Click to enlarge Two-thirds (62%) of consumers say direct and personal communication with a company's online brand

Kmart Harnesses Power of Influential Bloggers - MarketingVOX

2008-12-23T05:52:00.000-08:00

Kmart Harnesses Power of Influential Bloggers - MarketingVOX: "Kmart Harnesses Power of InfluentialKmart Harnesses Power of Influential Bloggers Click to enlarge Kmart kick-started a social networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store —

MediaTrust RESOURCE :: Internet Marketing Top Blogs at Winning the Web

2008-12-21T05:28:00.000-08:00

MT :: this is a GREAT resource list of the top internet marketing blogs :) i suggest book marking it and looking thru all the blog linksInternet Marketing Top Blogs at Winning the Web1 Problogger Blogging RSS

B2B Marketers Plow Ahead in 2009

2008-12-19T08:49:00.001-08:00

DECEMBER 19, 2008 Counting on digital marketing for leads and future sales More than six out of 10 business-to-business (B2B) marketers surveyed in December 2008 by BtoB Magazine said they planned to launch new ad campaigns next year. Considering the state of the economy, it could be worse. Nearly seven out of 10 marketers surveyed at the end of 2007 planned to launch new ad campaigns this

Omnicom plans to cut up to 3,500 jobs - DMNews

2008-12-19T04:08:00.000-08:00

Omnicom plans to cut up to 3,500 jobs - DMNews: "Omnicom plans to cut up to 3,500 jobsDianna DilworthDecember 18, 2008The Omnicom Group is planning more layoffs, with its global work force of 70,000 expected to be cut by up to 5%.An Omnicom spokesperson confirmed the plans, but would not say which agencies would be affected by this loss. BBDO Detroit, the agency that represents Chrysler, recently