Wednesday, December 31, 2008

Targeting Canadian Online Shoppers - eMarketer

Targeting Canadian Online Shoppers - eMarketer



Targeting Canadian Online Shoppers

DECEMBER 31, 2008

More than four out of 10 Canadian dollars spent on e-commerce go abroad.

Seeing an opportunity to offset slowing online sales at home, some US online retailers have targeted the Canadian e-commerce market. One approach is to launch a Canadian Website. Another is to allow cross-border purchases. Either way, several retailers executed in time for the holiday season.

Pure-play e-tailer NewEgg, an information technology and consumer electronics retailer, launched a Canadian Website in October 2008. It uses its US facilities for both fulfillment and customer service, and later may opt to enter distribution partnerships and launch a Canadian fulfillment center.

Internet Retailer reported in October 2008 that Saks Direct, the e-commerce division of Saks Inc., would fulfill orders placed by customers in Canada from its US Website. Shoppers in Canada at Saks’ main site automatically see local featured merchandise, promotions, pricing, customer service and delivery options.

In September 2008, Overstock.com, a pure-play online discount retailer, announced it would start serving international consumers in 34 countries, including Canada. International shoppers can purchase any of 600,000 products on the site priced in local currency.

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“Many international markets are underserved by online retail,” said Patrick Byrne, CEO of Overstock.com, in a press release. “With the weakness of the [US] dollar, the time has never been better for international customers to purchase American goods, creating a great opportunity for us.”

Other US-based retailers that already sell to consumers in Canada are beefing up their offerings. In October 2008, Amazon launched a new electronics store on its Canadian Website. Until that time, Amazon had sold mostly books and music on its Canadian site and did not allow products to ship across the border from its US site.

Statistics Canada data revealed the extent of cross-border spending. In 2007, 44% of B2C e-commerce spending in Canada went to foreign retail Websites, up from 37% in 2005. A weakening US dollar caused a surge in Canadian spending on US Websites during 2007’s holiday season.

Domestic vs. Foreign B2C E-Commerce Spending in Canada, 2005 & 2007 (% of total)

Of course, money from Canada isn’t a cure-all for US online retailers. Since the US dollar has regained much of its strength over the past year in relation to the Canadian dollar, price is less of an incentive for online consumers in Canada to shop across the border. In spite of US retailers’ marketing across the border, some analysts say there may be a drop this year in the percentage of Canadian online spending on foreign Websites.

“Compared to last year, when the Canadian dollar was at—or above—par leading up to the holiday season, we expect to see a significantly lower number of Canadians spending their holiday budget south of the border this year, which will help out our Canadian retailers,” said Brent Houlden of Deloitte, in a press release.

Tuesday, December 30, 2008

Twittad Let Your Ad Meet Tweets

Twittad Let Your Ad Meet Tweets:

twittad-let-your-ad-meet-tweets
"TwittAd was formed to give Twitter users and advertisers the opportunity to meet for product placement & website promotion on a Twitter user profile. Our goal is to not fill Twitter with ugly & obnoxious advertisements. We give advertisers templates and ideas to help keep the integrity of Twitter background images. See How TwittAd can work for you today!"

Monday, December 29, 2008

Despite Debate, Brands Find Value on Twitter - ClickZ

Despite Debate, Brands Find Value on Twitter - ClickZ: "It's been called a tech-geek fad, a business flop-to-be, and a waste of time for most marketers, but the fact is big name brands are on Twitter. While detractors argue brands don't even belong on the quick messaging platform, they are there -- from Ford to Dunkin' Donuts to Whole Foods. They're engaging in experiments with customer service, branding, and corporate culture-building in the decidedly public forum.

Some see Twitter as an extension of the marketing department; others view it as a customer service tool, and some say it's best for corporate communications.

Scott Monty tackles it from the communications side. Before joining Ford Motor Company in July as its global digital and multimedia communications manager -- a position the automaker created for him -- he had a decent following through his personal account on Twitter. 'I wanted to get down and personal with people,' said Monty, who believes Twitter enables that more so than Facebook, MySpace, or blogs. Getting personal made sense for Ford, which, according to Monty, hopes to 'humanize the brand.'"

The Next Step in User-Generated Content

DECEMBER 29, 2008

Paul Verna, Senior Analyst
With so much user-generated media populating the Web and mobile channels, content aggregation will become more important than ever in 2009. In the coming year, expect to see real-time aggregation tools that combine algorithmic approaches with human input—like a cross between Techmeme and FriendFeed.

Techmeme is an aggregation tool that uses algorithms to scan the Web for tech-related news stories. FriendFeed is also an aggregator, but it lets users set up custom feeds to pool content from other social sites.

These aggregation tools will develop from the ground up, much like the content itself. They could make it easier for consumers to find video and other content.

Furthermore, in a climate in which advertising is the main (some say the only) means of monetizing user-generated content, aggregators stand to earn more per visitor than the sites that actually carry the user-created content.

An August 2008 study by YuMe and Collins Stewart estimated that online video advertising CPM rates for content aggregators and creators ranged from $20 to $35, compared with $10 to $15 for user-driven sites such as Bebo, Metacafe and YouTube. In addition, the approximate sell-through rates on aggregation sites were 50%, as opposed to 10% for user-generated content sites.

These estimates put aggregators somewhere between premium sites and user-generated sites in terms of the CPMs they command and the rates at which they sell their ad inventory.

To be clear, the trend at hand concerns user-driven aggregation, and the YuMe/Collins Stewart study looked at professional aggregators. It does not specifically address user-generated aggregation, but it reinforces the need for such tools. The larger point is that aggregation is becoming increasingly important as more and more content proliferates across the Web.

Now that the concept is being co-opted by average users (not just analysts and bloggers), it seems that all the pieces are in place for user-generated aggregation to be a real story in the coming year.

Sunday, December 28, 2008

PMA mission statement and first year objectives



PMA mission statement and first year objectives


Performance Marketing Alliance

The Scope working group has finalized the PMA mission statement and our objectives for the first year.

PMA Mission

The Performance Marketing Alliance is the not for profit, trade association for the performance marketing industry. Our core objective is to be a catalyst for industry growth by promoting best practices, establishing guidelines and standards, and increasing awareness of the effectiveness of performance marketing.

Initial PMA Scope

· Drive membership
· Publish best practices and standards
· Coalesce issues facing the industry
· Coordinate advocacy efforts

Congratulations to Beth Kirsch and the members of the Scope group, in coming up with a concise and meaningful mission statement. The message is also well contained, and yet flexible enough to allow our future members to shape the PMA. Us marketers all know how hard that can be!

Friday, December 26, 2008

Google Pursues Patents to Monetize Social Networks - MarketingVOX

Google Pursues Patents to Monetize Social Networks - MarketingVOX:

Google Pursues Patents to Monetize Social Networks


Is it a wonder they fail?

The US Patent and Trademark Office published a handful of patent applications from Google, betraying the search giant's ambition to monetize social networks.

Recent reports find 70% of online adults use social media, and a whopping 93% of online Americans expect companies to have a social media presence. But social networks have proven difficult for advertisers to monetize. If a traditional media site generates a 2% click-through rate on a good day, "on Facebook, you're lucky if you're going to get 0.3%," said CEO Jaffer Ali of online ad firm Vidsense.

Google's three proposed patents — Open Profile Content Identification, Custodian Based Content Identification, and Related Entity Content Identification — rely on language processing and other algorithmic features to locate data patterns in conversations, profiles and friend lists. If the technology is leveraged to serve better advertising, users will be more likely to click through (and ultimately purchase), reports IEEE Spectrum.

Open Profile and Custodian present a way to mine data from both a user's social networking profile, and the profile s/he is currently visiting. For example, linguistic cues or sentiments ("enjoy," "don't like," "hiking," "gardening") may be drawn from a profile that reads, "I really enjoy hiking, especially long hikes when you can camp out for a few days. Indoor activities don’t interest me at all, and I really don’t like boring outdoor activities like gardening." Based on that data, ads can be served as appropriate.

Meanwhile, Related Entity gleans data from lists of friends, or groups to which a user belongs.

CEO Hussein Fazal of agency AdParlor observed none of the patents pursue business strategies that haven't already been tried, but the language-processing and pattern-recognizing algorithms may be key to their success. For its part, Google has not disclosed the structure of its algorithms.

Thursday, December 25, 2008

Google Focuses on Retail Basics - eMarketer

Google Focuses on Retail Basics - eMarketer
Free Newsletter

Google Focuses on Retail Basics

DECEMBER 19, 2008

Online giant draws strength from brick-and-mortar sales.

Despite slowing, search advertising spending growth is predicted to stay in the double digits for the next five years. Clearly Google stands to gain from that trend, so one might expect the company to encourage retailers in their online sales along with their offline efforts. Yet John McAteer, industry director of retail at Google, told eMarketer the vast majority of its business will continue to involve supporting physical store sales.

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“If you look at any retailer, maybe 92% of the revenue is coming from the brick-and-mortar channel, so the most important platform to make successful is driving people to a store,” Mr. McAteer said. “A small percentage of retailers’ spending is online, and the majority of their advertising dollars are still being spent offline.”

US Search Advertising Spending Growth, 2007-2013 (% change)

Mr. McAteer said that marketers knew best what media worked best for them, and what their mix should be. He also said marketers would demand increasing transparency in their media and tactics.

“Within 12 months, you’re going see a lot of retailers talking about how they are measuring in-store success from their online marketing, and it will open up a whole other way of looking at ROI from your dot-com spend,” Mr. McAteer said. “As smart retailers start to figure it out, they will probably shift more of their marketing dollars online.”

It’s not surprising for Google to suggest that online ad and marketing spending will increase, but marketers themselves tend to value online tactics highly.

Search was second only to e-mail when it came to which tactic CMOs would cut last, according to a survey fielded in October 2008 by Epsilon.

Marketing Tactic that US CMOs Would Cut Last, October 2008 (% of respondents)

How Much Money are You Losing with CPA Offers?

Think back to your last killer ad campaign. How many sign ups did you send to the back end company? Probably thousands… and you probably made several thousands of dollars in cash during the process. Seems like good money, but you received your money while the back end company is still cashing in on those users every day! You paid the cost to acquire that lead, why not keep them around a little longer? Here’s how…

Instead of Getting Paid Once for a Lead, Get Paid Several Times Over

STEP 1: Signup to Aweber… it’s only $20 a month and it will pay for itself in the long run!
Why do you need Aweber? Simply because it’s one of the best mailing and automated systems around! Through Aweber you will build an awesome mailing list to continually up sell to your site visitors, that will keep generating money for you forever! Don’t want to spend $20 a month, there are other free mailers and autoresponders around, but Aweber gets the job done for me.

STEP 2: Create a Site / Landing Page
Instead of direct linking to your ad campaign, you should have your own landing page or site. If you already have a landing page, perfect. Instead of pushing your site visitor off to your cpa landing page, have them submit their email address first. You can keep your current site or landing page in tact, just remove the links and add in a submission form.

STEP 3: The Process
- Promotion: You can promote your cpa offer the same way you always have, whether that be ppc, social networks or organic search.

- Building Your Landing Page: If you have a cpa offer that has a landing page that sells itself, you don’t need to write much on your site. You just need to list key points and get the user to submit their email.

- Email Process: Once the user hits your landing page, the goal is to get them to submit their email. In the chart above, I show my free landing page template which explains the key points on the offer. I would then have a subscribe form on that page which tell the user to submit their email to receive “Five Quick Weight Loss Tips“, or simply to ask the user to input their info to see if they are qualified. This form would be through Aweber. After the submission of the form, the user can then be passed on to the affiliate offer, which they originally came for. Through Aweber, this is a double-opt in process. If you have an alternative mailing solution, you can increase conversions by doing single opt in, and sending the user right to the offer after they submit their info.

Not only have you now engaged the user into a process, increasing the chance they will signup for your end offer, but you now have their email address on record. Once they receive that email from Aweber to confirm their info, you can follow up to them with other related offers, or setup an auto-responder to send them an email a few days later and ask if they requested their free trial.

The opportunities here are limitless and open to any niche market. Get creative and you may find some new ways to heavily increase your ROI. Don’t let your next big ad campaign only make you money once… but forever.

Wednesday, December 24, 2008

PLATFORMS :: How Apple and Facebook Influence Salesforce.com

How Apple and Facebook Influence Salesforce.com

I’ve got to confess that for the last 10 years I’ve largely ignored Salesforce.com. I knew it was growing through sales of its service, a very fancy Rolodex that helps companies keep track of customers and prospects. And I knew it evangelized the idea that applications for big companies can be delivered through Web pages rather than as software run in a company’s own data center.

Marc Benioff. (Credit: Peter DaSilva for The New York Times)

But I’ve tried to add just a bit of simplicity to my life by avoiding enterprise issues to write about technology used by consumers. When I sat down for the first time last week with Marc Benioff, the company’s chief executive, it became clear that Salesforce is now taking some interesting ideas from consumer-facing companies like Facebook and Apple. And it is also in the middle of a metamorphosis that could put it in the center of the development of services that consumers will start using.

Essentially, Salesforce is changing from a company that sells one suite of corporate applications to a platform on which many software companies can deliver applications. It has even added features to let its clients develop Web sites on which they can interact with and sell to the general public.

And, as I wrote on Monday, it is developing systems to let its applications trade data with other companies that offer cloud computing services, like Google, Amazon.com and Facebook. (My first instinct when talking about this sort of technology is to note the privacy questions that come up when clouds start talking to one another.)

As is so common these days, this strategy puts Salesforce in the position of trying to cooperate with the companies that are its biggest rivals in the world of cloud computing. Mr. Benioff has lots of reasons why Salesforce can compete with these companies, as well as I.B.M., Microsoft and all the others launching themselves into the clouds. I’ll leave it to others to write about the software architecture and data-center design of Salesforce.

But I do want to take note of how the company is connecting to consumers and the ideas emerging in consumer technology. One theme is how the sort of face-to-face sales effort that Salesforce has helped companies manage is now merging with the self-service ethos of the Web.

Mr. Benioff showed a high-tech, high-touch application developed for the Harrah’s casino chain to help the personal sales representatives it assigns to high rollers. It creates a Web site for the gamblers that lets them communicate about coming trips with their representative. It’s sort of like Expedia, but you don’t have to work out the details. You simply identify when you want to go, where you want to eat, and what shows you want to see. Your rep figures out the times and dates, then posts the resulting reservation back on the site.

As for drawing inspiration from the consumer technology world, Salesforce is just starting its own version of Apple’s iPhone App store, but for businesses. Until now, third-party software developers had to manually process sales for their applications that are delivered over the Salesforce system. Now there is an online store that lets existing Salesforce users click to buy add-on software themselves.

Perhaps most interesting to me was how the broad path that Salesforce is on mirrors that of Facebook (and in some ways that of Yahoo and Google).

Both Salesforce and Facebook started out as rather handy Web-based services for keeping track of contacts. And both have realized that these lists of people, and the underlying technology to manage them, can be central to a lot of different problems that their customers may want to solve. So both are now turning into “platforms” on which other companies can create and run a wide range of applications.

“We came into this by accident,” Mr. Benioff said. “We did not start the company as a platform company.” But he said that the process of creating one program that serves customers turns out to be a great way to build a more flexible environment. Other programs, like Lotus Notes and Microsoft Excel, evolved in a similar way. Even Microsoft Windows was first an add-on application for Microsoft DOS.

“All platforms started as killer apps,” Mr. Benioff said.

Tuesday, December 23, 2008

Consumers Pursue Personal Interaction with Brands Online - MarketingVOX

Consumers Pursue Personal Interaction with Brands Online - MarketingVOX: "Consumers Pursue Personal Interaction with Brands Online

Consumers Pursue Personal Interaction with Brands Online


Click to enlarge

Two-thirds (62%) of consumers say direct and personal communication with a company's online brand representative is preferable to ads or promotional materials from that company, according to research conducted by OTX Research on behalf of DEI Worldwide.

The word-of-mouth (WOM) marketing research study, "The Impact of Social Media on Purchase Behavior" (pdf), also finds 63% of consumers say they would like to personally share opinions online about a brand or product with such a representative. And 67% of consumers are likely to pass along information from a brand representative to other people, MarketingCharts reports.

Additional survey findings:

  • 54% of consumers say information from a company's brand representative who directly interacts with them online is more valuable than information they find on companies' websites.
  • 57% of consumers are likely to take action based on the information from a brand representative, such as shop at the retailer or buy the product.
  • The top categories that consumers search for online information about are electronics/telecommunications, entertainment and travel.
dei-otx-social-networking-surveys-searches-fall-2008.jpg
  • Consumers rely on social media websites as much as company websites for product information, and 70% of consumers have visited a social media website such as message board, social network, instant messenger, blog, video sharing site or chat room in order to get information about a company, brand or product.
dei-otx-where-consumers-search-information-fall-2008.jpg

The survey also discovered that people who search for information exclusively via social media websites are more likely to spread the word. More than one-third of consumers have passed along information found online, and among those, six out of 10 used social media websites to pass along the information. Nearly three-quarters (74%) said that most of the information they passed along was positive.

dei-otx-what-consumer-do-information-online-fall-2008.jpg

"These findings are particularly interesting because they support what we have been saying all along, that word of mouth is a valuable marketing tool that should be combined with traditional media to create an integrated marketing strategy," said Lou Cuming, CEO of DEI Worldwide.

Kmart Harnesses Power of Influential Bloggers - MarketingVOX

Kmart Harnesses Power of Influential Bloggers - MarketingVOX: "Kmart Harnesses Power of Influential

Kmart Harnesses Power of Influential Bloggers


Click to enlarge

Kmart kick-started a social networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store — then share the experience with readers.

The bloggers could write anything at all, positive or negative, and all of them clearly disclosed the arrangement in their posts, http://www.mediapost.com/publications/?fa=Articles..san&s=96540&Nid=50294&p=96845">writes MediaPost (via Retailer Daily).

The purpose was to get people talking about Kmart in the blogosphere and increase Kmart's "share of social voice," which was assessed before Dec. 2 - when the campaign began - at a value of 12.8% according to Vitrue's Social Media Index (SMI) online conversation measurement system.

The SMI system is a daily share-of-voice index that shows the extent of online conversations about that brand, including mentions on social networks, blogs and Twitter, and video- and photo-sharing sites.

On Nov. 11, for example, Kmart's index was 14.49%, but JCPenney's was nearly 25% and Sears's just over 50%. On Dec. 10, Kmart's SMI was up to 23.2%, a 59% increase over its average SMI in November, surpassing JC Penney's (12.5%); Sears's SMI was 43.1% on that day, seven percentage points lower than before Kmart's campaign (Sears owns Kmart).

To boost "Kmart talk" online, the company ran a contest whereby web users could enter to win $500 gift certificates of their own. They could leave a comment on one of the bloggers' Kmart posts with a holiday wish list of Kmart items, or use Twitter to leave the message provided on each blog's posting area.

As of of Dec. 5, readers left more than 2,000 related comments and there were 2,500 entries in the contest. Collective reach across the six blogs and Twitter was estimated at about 500,000 consumers.

Sears decided to sponsor its own blogger shopping spree and certificate contest - to launch in mid-December.

An October report asserted blogging has become integral to the media ecosystem. Blogging was also listed as one of the major media companies felt pressure to leverage in an "Enterprise 2.0" world.

Sunday, December 21, 2008

MediaTrust RESOURCE :: Internet Marketing Top Blogs at Winning the Web

MT :: this is a GREAT resource list of the top internet marketing blogs :) i suggest book marking it and looking thru all the blog links

Internet Marketing Top Blogs at Winning the Web

1 Problogger Blogging RSS 67,129 34,708 4,064 35 6 8,451,354 134 4,213 53 4.49 96.46 Badge
2 Copyblogger Internet Marketing RSS 44,754 135,070 7,513 74 6 729,899 54 3,539 39 3.93 62.29 Badge
3 Matt Cutts SEO / SEM RSS 45,310 91,257 5,758 248 7 414,127 31 2,866 22 3.00 61.78 Badge
4 +1 John Chow Make Money Online RSS 39,517 28,782 15,741 1,007 3 217,996 55 1,095 70 3.11 55.63 Badge
5 +2 Search Engine Land SEO / SEM RSS 31,952 61,398 3,849 175 6 562,452 33 2,110 41 4.10 55.00 Badge
6 SEOmoz SEO / SEM RSS 32,708 43,368 3,257 1,026 6 1,786,355 11 423 29 3.54 54.97 Badge
7 +1 Shoemoney Make Money Online RSS 34,991 75,755 7,783 1,176 6 171,323 40 739 119 3.65 53.88 Badge
8 +1 Net Profits Today Affiliate Marketing RSS 40,348 75,395 30,437 58,542 4 6,171 2 69 0 3.50 52.10 Badge
9 +1 SEO Book SEO / SEM RSS 25,521 24,600 1,815 548 6 478,068 47 1,948 70 4.50 50.03 Badge
10 +1 Search Engine Watch SEO / SEM RSS 27,934 22,086 3,791 1,670 7 396,423 2 93 0 3.44 49.13 Badge
11 +1 Dosh Dosh Social Media RSS 21,691 166,209 12,814 79 6 1,186,826 95 908 28 3.80 48.69 Badge
12 +1 Daily Blog Tips Blogging RSS 15,887 123,779 9,795 40 6 957,939 23 884 31 4.47 43.40 Badge
13 +2 Search Engine Journal SEO / SEM RSS 16,759 84,763 5,683 1,398 6 325,087 15 952 20 4.22 42.40 Badge
14 * Web Strategy by Jeremiah Social Media RSS 16,817 160,185 14,809 540 6 312,976 8 1,352 0 0.00 41.90 Badge
15 +1 Performancing Blogging RSS 9,460 173,988 0 0 4 2,116,671 25 2,015 21 2.80 41.40 Badge
16 +1 Search Engine Roundtable SEO / SEM RSS 16,280 75,947 5,824 2,132 4 245,116 19 977 4 4.20 40.22 Badge
17 +1 Chris Brogan Social Media RSS 11,919 198,628 9,711 64 6 333,848 17 1,023 0 3.25 39.00 Badge
18 +1 Marketing Pilgrim Internet Marketing RSS 12,047 148,904 9,314 1,595 6 322,457 8 539 14 3.83 38.83 Badge
19 +1 Master New Media Social Media RSS 10,459 18,295 14,198 2,222 6 267,926 8 1,161 1 2.00 38.56 Badge
20 +1 Thirty Day Challenge Make Money Online RSS 12,383 151,996 24,932 150,553 4 23,689 93 918 0 3.00 38.19 Badge
21 +1 Pronet Advertising Social Media RSS 9,087 60,803 44,571 1,478 6 260,770 9 202 0 3.50 36.40 Badge
22 +1 WebProNews SEO / SEM RSS 5,668 34,505 4,284 1,303 6 466,433 5 620 0 3.00 35.88 Badge
23 +1 John Cow Make Money Online RSS 11,589 191,098 40,722 5,122 3 97,991 23 7 28 1.67 35.84 Badge
24 +1 SEO Black Hat SEO / SEM RSS 8,741 171,433 16,419 19,493 5 52,048 0 678 10 5.00 35.06 Badge
25 +1 Carl Ocab Make Money Online RSS 10,372 70,686 68,126 15,018 4 36,757 11 102 0 2.67 34.43 Badge
26 +1 Michelle MacPhearson Social Media RSS 9,962 95,678 38,291 50,232 4 3,511 5 46 0 5.00 34.29 Badge
27 +2 Blog Storm SEO / SEM RSS 4,040 117,626 28,691 4,529 5 76,722 6 312 49 4.50 33.96 Badge
28 ClickZ SEO / SEM RSS 5,080 48,293 5,827 31,463 6 39,008 0 46 0 4.00 33.89 Badge
29 +1 Courtney Tuttle Internet Marketing RSS 4,598 173,156 42,262 2,030 5 200,852 18 182 14 4.20 33.68 Badge
30 +2 Graywolf SEO Blog SEO / SEM RSS 8,582 171,244 17,622 5,347 3 107,192 10 337 28 3.00 33.52 Badge
31 * Twist Image Internet Marketing RSS 4,996 87,412 55,231 3,283 6 110,182 4 472 0 0.00 33.46 Badge
31 +2 Freelance Folder Copywriting RSS 7,649 101,825 24,925 5,998 3 62,902 25 803 0 4.00 33.46 Badge
33 +1 Affiliate Tip Affiliate Marketing RSS 6,808 136,144 28,343 69,792 5 77,855 0 101 3 0.00 33.41 Badge
34 +1 Top Rank Blog SEO / SEM RSS 0 149,342 12,048 1,068 6 714,048 19 692 38 3.83 33.27 Badge
35 +1 Stuntdubl SEO / SEM RSS 4,714 76,841 49,035 20,040 6 74,828 5 244 2 3.25 33.22 Badge
36 * The Viral Garden Social Media RSS 3,451 126,016 0 11,609 6 105,514 1 310 0 0.00 33.11 Badge
37 +2 Andy Beard Internet Marketing RSS 4,195 113,848 35,584 14,482 5 63,453 32 161 31 4.00 32.90 Badge
38 +2 SEO by the Sea SEO / SEM RSS 4,682 102,816 49,028 11,394 5 98,868 22 276 13 4.33 32.80 Badge
39 +2 Search Engine Guide SEO / SEM RSS 0 106,354 9,811 3,342 7 190,185 7 798 12 4.33 32.68 Badge
40 +2 Quick Sprout Social Media RSS 4,179 73,353 48,317 14,832 5 136,394 8 309 20 4.67 32.50 Badge
41 +2 Dean Hunt Internet Marketing RSS 4,864 87,131 54,452 38,622 5 17,302 16 76 0 3.67 32.27 Badge
42 +2 Winning the Web Internet Marketing RSS 1,827 83,938 22,508 13,384 4 30,661 21 0 0 4.12 31.98 Badge
43 +2 Blog Catalog Blogging RSS 813 995 1,329 63,196 6 93,597 0 10 0 3.00 31.74 Badge
44 +2 Bruce Clay SEO / SEM RSS 2,493 85,650 17,090 9,818 5 104,180 7 84 9 3.50 31.63 Badge
45 +2 Sugarrae SEO / SEM RSS 2,733 106,528 27,396 10,022 5 20,380 5 84 45 4.12 31.58 Badge
46 +2 Jim Boykin Link Building RSS 3,044 87,041 43,004 9,038 5 64,529 10 121 5 4.33 31.49 Badge
47 +2 Blogging Tips Blogging RSS 2,998 154,110 27,248 4,011 5 58,151 11 191 0 4.75 31.47 Badge
48 Blog Perfume Blogging RSS 3,396 86,692 71,149 6,759 5 53,095 3 649 0 0.00 31.38 Badge
49 +1 Joel Comm Make Money Online RSS 2,959 92,470 30,924 26,286 5 28,975 1 129 8 5.00 31.34 Badge
50 +1 Web Ink Now Social Media RSS 2,007 106,381 67,899 4,948 6 117,277 3 321 0 5.00 31.32 Badge
51 +3 SEO Scoop SEO / SEM RSS 2,119 67,099 44,071 26,523 5 112,730 4 45 47 3.00 31.27 Badge
52 +4 Remarkablogger Blogging RSS 2,636 95,217 44,537 886 4 505,044 5 112 0 5.00 31.23 Badge
53 +2 Stephan Spencer SEO / SEM RSS 2,165 79,166 74,767 0 6 39,922 6 158 0 0.00 31.19 Badge
54 +3 Redfly Marketing SEO / SEM RSS 3,724 80,951 63,430 36,533 5 44,191 1 36 0 5.00 31.18 Badge
54 * Conversation Agent Social Media RSS 3,264 104,096 67,980 5,213 5 107,669 7 197 0 0.00 31.18 Badge
56 +1 Communication Overtones Social Media RSS 2,021 334,883 0 25,206 6 50,943 1 99 0 0.00 31.13 Badge
57 +2 Social Media Explorer Social Media RSS 2,440 75,424 45,574 6,759 5 52,680 9 161 0 5.00 31.08 Badge
58 +3 Zac Johnson Affiliate Marketing RSS 4,799 256,600 33,790 11,186 4 29,122 5 101 21 2.00 31.03 Badge
59 +3 Caroline Middlebrook Make Money Online RSS 5,057 118,768 43,570 13,898 3 24,835 17 116 13 1.00 30.92 Badge
60 +3 Hobo Web UK SEO / SEM RSS 1,118 81,415 42,530 35,335 6 11,318 0 42 0 5.00 30.79 Badge
61 +3 Conversation Marketing Internet Marketing RSS 1,836 108,499 28,091 11,656 5 26,050 5 199 1 4.00 30.76 Badge
62 -58 Entrepreneurs Journey Internet Marketing RSS 0 158,748 18,703 4,244 5 141,949 21 706 13 3.33 30.75 Badge
63 +2 Blue Hat SEO SEO / SEM RSS 2,115 256,356 30,411 16,395 4 21,305 8 22 0 4.57 30.68 Badge
64 +2 Strategic Profits Make Money Online RSS 2,483 80,293 16,849 25,596 4 45,720 0 148 4 4.00 30.48 Badge
65 +1 Andy Wibbels Internet Marketing RSS 2,623 111,809 78,815 30,278 5 129,902 1 159 0 0.00 30.46 Badge
66 +2 Blogger Unleashed Blogging RSS 3,290 60,158 66,344 11,137 4 94,222 8 0 0 4.00 30.39 Badge
67 +3 Chris Garrett Blogging RSS 0 83,096 43,324 4,861 5 78,203 31 293 0 3.67 30.32 Badge
68 +1 PPC Hero SEO / SEM RSS 2,138 122,158 45,706 41,937 5 9,985 1 51 0 4.67 30.31 Badge
69 +2 The Link Spiel Link Building RSS 391 147,138 0 61,291 5 65,350 2 73 25 4.50 30.30 Badge
70 +2 Jim Karter Make Money Online RSS 10,158 66,282 87,610 0 0 9,055 3 7 0 5.00 30.28 Badge
71 -33 Yoast SEO / SEM RSS 0 329,852 12,251 1,494 6 92,642 5 135 28 4.75 30.26 Badge
72 -3 ClickNewz Internet Marketing RSS 2,757 68,779 49,376 23,952 4 36,961 6 58 0 0.00 30.17 Badge
73 +2 HubSpot Internet Marketing Internet Marketing RSS 0 87,814 7,186 8,138 5 26,978 5 145 0 3.67 30.09 Badge
74 Slightly Shady SEO SEO / SEM RSS 2,663 117,916 40,053 23,952 4 11,283 7 3 10 5.00 30.08 Badge
75 +1 Techipedia Social Media RSS 2,596 104,324 83,536 8,640 4 107,943 24 135 7 5.00 30.07 Badge
76 +1 Uber Affiliate Affiliate Marketing RSS 4,933 416,862 63,320 14,665 4 13,311 6 136 23 3.33 29.99 Badge
77 -18 Spark Plugging Make Money Online RSS 0 82,084 22,998 3,779 5 66,784 8 107 0 4.50 29.98 Badge
77 Jim Kukral Internet Marketing RSS 1,666 89,931 70,007 12,796 5 39,647 4 58 5 3.00 29.98 Badge
79 Super Affiliate Mindset Affiliate Marketing RSS 3,371 78,847 87,081 60,370 4 8,927 4 80 19 1.00 29.88 Badge
80 High Rankings SEO / SEM RSS 448 137,319 20,131 0 5 49,481 0 6 0 0.00 29.78 Badge
81 Small Business SEM SEO / SEM RSS 0 101,859 36,894 10,218 5 74,667 3 173 3 4.50 29.64 Badge
82 +2 I Need Hits SEO / SEM RSS 99 73,782 0 869,301 5 277,982 0 0 0 5.00 29.60 Badge
83 -1 Wiep.net Link Building RSS 279 82,339 60,826 37,724 5 10,807 7 34 38 4.00 29.59 Badge
84 -1 Ian Fernando Make Money Online RSS 706 85,625 55,260 47,013 5 13,874 2 20 5 4.60 29.52 Badge
85 Stone Temple SEO / SEM RSS 508 78,203 53,969 58,542 5 53,796 2 40 0 4.00 29.50 Badge
86 ReveNews Make Money Online RSS 0 80,692 54,438 28,224 5 42,604 7 241 0 0.00 29.45 Badge
87 John Andrews SEO / SEM RSS 1,817 112,139 46,051 46,390 4 12,366 4 63 6 0.00 29.42 Badge
88 Blueverse Make Money Online RSS 966 46,176 89,988 18,340 5 25,131 8 3 0 5.00 29.39 Badge
89 SEOptimise SEO / SEM RSS 1,667 154,688 28,684 20,959 4 15,425 1 15 0 4.00 29.34 Badge
90 -1 10e20 Social Media RSS 230 82,506 57,272 9,560 5 27,920 3 60 3 4.50 29.33 Badge
91 Bryn Youngblut Affiliate Marketing RSS 282 0 0 253,747 4 0 2 3 0 4.00 29.32 Badge
92 +1 Web Market Central Internet Marketing RSS 0 268,110 0 58,542 5 49,379 2 42 0 5.00 29.31 Badge
93 5 Star Affiliate Programs Affiliate Marketing RSS 932 119,993 22,890 49,576 4 44,003 2 20 12 0.00 29.30 Badge
93 -2 Marketing Tips Blog Internet Marketing RSS 1,187 83,187 20,024 142,427 4 5,634 0 29 0 5.00 29.30 Badge
93 +5 Brent Csutoras Social Media RSS 594 120,002 57,513 36,933 5 7,152 5 30 0 5.00 29.30 Badge
96 -1 Muhammad Saleem Social Media RSS 1,098 206,435 119,972 53,129 5 16,339 48 112 4 3.00 29.26 Badge
97 -1 Dave Naylor SEO / SEM RSS 1,030 128,645 28,238 0 4 73,427 0 12 0 5.00 29.22 Badge
98 -1 SEO Fast Start SEO / SEM RSS 297 66,600 73,161 101,610 5 14,741 10 118 0 2.00 29.19 Badge
99 -5 Rimm-Kaufman SEO / SEM RSS 0 84,526 48,731 55,340 5 12,992 1 23 0 0.00 29.14 Badge
99 Garry Conn Make Money Online RSS 660 83,331 50,257 11,294 4 47,938 15 56 2 5.00 29.14 Badge

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Searching for the top blogs in the Internet marketing niche? Look no further. Winning the Web’s IM Top Blogs is the ultimate ranked list of the best Internet marketing blogs in the industry. Site categories include affiliate marketing, blogging, copywriting, Internet marketing, link building, make money online, SEO / SEM, and social media.